CEO, Chief Designer, Co-Founder
2014-Present
After many soul-searching discussions, our team aligned on our story approach.
The story of the Animoodles:
Long ago, a supervolcano named Mount Moody got angry and erupted. This transformed all the animals into Animoodles, creatures with swappable parts!
Iris Unicorn is from the Isle of Mythos, where magic fills every corner. She used her magical wayfinding horn to navigate her way around the world.
Long ago, a supervolcano named Mount Moody got angry and erupted. This transformed all the animals into Animoodles, creatures with swappable parts!
Iris Unicorn is from the Isle of Mythos, where magic fills every corner. She used her magical wayfinding horn to navigate her way around the world.
Go to Market: Product Launch
We launched Animoodles on Kickstarter, and raised $100k — making Animoodles the highest funded classic toy on Kickstarter in 2017. View the campaign here.
We launched Animoodles on Kickstarter, and raised $100k — making Animoodles the highest funded classic toy on Kickstarter in 2017. View the campaign here.
We launched Animoodles on Kickstarter, and raised $100k — making Animoodles the highest funded classic toy on Kickstarter in 2017. View the campaign here.
Possible combos
2t+
2t+
2t+
2t+
$500k
$500k
$500k
$500k
#1
#1
#1
#1
20m+
20m+
20m+
20m+
Media impressions
Media impressions
500m+
500m+
500m+
500m+
More Case Studies
Executive LeadershipExecutive, Leadership, UX, AI
Leading thru COVIDLeadership, Retention, UX, AI
Homepage RedesignLeadership, UX, AI, Redesign
App UX TrainingLeadership, UX, AI, App, Ops
Product ProcessCollaboration, UX, Process
Yahoo.com Ad RevenueUX, AI, Web, Mobile, Tablet
Search PersonalizationUX, AI, Web, Mobile, Tablet
AnimoodlesUX, Illustration, Industrial
Designers GuildHighest Engagement Facebook Group for UX
Designers Club#1 Clubhouse Design Community
Ness UX + BrandingUX, AI, Branding, Research
Apple iOS DesignUX, Web, Mobile, Tablet