Pandora SiriusXM Stitcher case study (1)

Executive Design Leadership

Sr. Director of Design for Pandora, SiriusXM, and Stitcher
March 2021-April 2022

Executive Design Leadership

Sr. Director of Design
March 2021-April 2022

Executive Design Leadership

Sr. Director of Design
March 2021-April 2022

Executive Design Leadership

Sr. Director of Design
March 2021-April 2022

Executive Design Leadership

Sr. Director of Design

March 2021-April 2022

Transformed Pandora, SiriusXM, and Stitcher become a leader in designing world class, innovative products with meaningful business results. Maintained app store ratings while setting the design org roadmap and contributing to company-wide OKRs.
Transformed Pandora, SiriusXM, and Stitcher become a leader in designing world class, innovative products with meaningful business results. Maintained app store ratings while setting the design org roadmap and contributing to company-wide OKRs.
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Investing in innovation while maintaining app store ratings

At SiriusXM, Pandora, and Stitcher, I managed a design org including individual contributors and managers up to the Director level, leading the design of in-market and new products that spanned 20+ digital streaming devices - including native iOS and Android apps, desktop, tablet, smart watches, smart speakers and TVs, and in-car devices.

Investing in innovation while maintaining app store ratings

At SiriusXM, Pandora, and Stitcher, I managed a design org including individual contributors and managers up to the Director level, leading the design of in-market and new products that spanned 20+ digital streaming devices - including native iOS and Android apps, desktop, tablet, smart watches, smart speakers and TVs, and in-car devices.

Screen Shot 2023-03-10 at 1.10.50 PM

Upleveling a talented design org

Upon my arrival at the company, I noticed that the amount of work required of the design org reporting up to me was unsustainable, and the career growth paths for my org were unclear. Fueled by the desire to take care of our talented, smart, and passionate people - who were critical to defining and building our flagship products - I doubled the size of my design org within my first two months. I ensured my org included proper staffing across UX, visual, and product design, content strategy and UX writing, design systems, and accessibility.

I also collaborated with peers to create well-defined career paths for the design org, and promoted multiple team members to more senior and management positions within the course of 6+ months.

Upleveling a talented design org

Upon my arrival at the company, I noticed that the amount of work required of the design org reporting up to me was unsustainable, and the career growth paths for my org were unclear. Fueled by the desire to take care of our people - who were critical to defining and building our flagship products - I doubled the size of my design org within my first two months. I ensured my org included proper staffing across UX, visual, and product design, content strategy and UX writing, design systems, and accessibility.

I also collaborated with peers to create well-defined career paths for the design org, and promoted multiple team members to more senior and management positions within the course of 6+ months.

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Increasing visibility

I partnered with executive peers across the company to drive visibility for my design org's work and contributions, and to model standards for diversity, equity, and inclusion. This catalyzed a sense of mission, purpose, and belonging for my org, which grew its capacity by 3x+ during my tenure.

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Impact

In a competitive music and podcast streaming landscape, we maintained a 4.6 star rating across 12.3M+ ratings and 100M+ app downloads for the flagship Pandora, SiriusXM, and Stitcher products.

Impact

I partnered with the CEO and executive peers across multiple divisions of the company to drive visibility for my design org and to model standards for diversity, equity, and inclusion. This catalyzed a sense of mission, purpose, and belonging for my org, which grew its capacity by 3x+ during my tenure.

In a competitive music and podcast streaming landscape, under my leadership, we maintained a 4.6 star rating across 12.3M+ ratings and 100M+ app downloads for the flagship Pandora, SiriusXM, and Stitcher products.

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App rating
App rating
App rating

4.6/5

4.6/5

4.6/5

4.6/5

# ratings
# ratings
# ratings

12.3m

12.3m

12m

12.3m+

12m+

App downloads
App downloads

100m

100m

100m+

100m+

Org size
Org size

3x

3x

3x

3x

3x

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